Merchandise programs

Define the Purpose
Do you want your program to generate revenue, build brand awareness, or consolidate purchasing to pass savings on to others in your organization.

Identify your Audience/Customers
Who are you selling to? Are they young, old, male, female? Where are they located?

Select an Assortment of Great Products
Choose products that reflect your corporate identity and are useful and durable. Be creative and consider developing limited edition runs of producs to keep it fresh with your customers.

Create a Marketing Plan 
Products don't sell themselves. Will you be marketing to a list of members, customers? Will you use social media to promote your merchandise? How often will you add new products?

Who will Administer Your Program 
Make sure you partner with a firm that can implement an online store. Will they do the picking & packing, manage customer service & returns? How will your products be shipped to your customers?